This holiday season, shop small and discover gifts with heart, crafted by passionate small business owners who put care into every detail. Whether you’re shopping for a cozy homebody, a proud pet parent, a new mom, or the friend who already has everything, these shops each offer something truly special! Below you'll find our top 10 recommendations for small business shopping, ones we've either partnered with or purchased from in the past. We can't recommend these fellow small businesses enough!

BFFs and Babes

Designed and tie-dyed in the USA, BFFS & BABES is a one-stop-shop for the coolest tie-dye and customizable loungewear and accessories. 

"Our goal is to create one of a kind pieces you will wear and gift to your love ones during the most special moments in life. Parties of all kinds, weddings, new family additions... we've got you covered."

Little Felted Friends

Little Felted Friends creates needle felted pet portraits, handmade from your photos to bring your companions to life. Crafted with meticulous detail using 100% wool, each Little Felted Friend comes nestled in a Glass Display Dome and Little Felted Friends etched Wood Base – a timeless keepsake to celebrate your pet's unique charm.

Poppy Kids Co.

Poppy Kids Co. is a children’s clothing brand that creates specialty, heirloom quality smocked outfits and play clothes. Think bamboo pajamas, smocked dresses, onesies, swaddles and high-chair accessories in adorable seasonal prints. Perfect for new parents or families!

Honey Bear Pages

A Star Seller on Etsy that creates watercolor stationery and paper goods — personalized Christmas cards, gift tags, notepads, placemats, school memory books and custom printable items. Ideal for heartfelt, customizable gifts. Great for grandparents, teacher gifts, or anyone who appreciates thoughtful stationery!

Bowood Lane Jewelry

Handmade, women-designed jewelry: necklaces, bracelets, rings, charms and even permanent-jewelry services — with lots of personalized and gift-boxed options. A lovely pick for anyone who likes elevated, wearable everyday pieces. Comes gift-boxed and many items can be personalized!

The Deluxe Pup

Premium dog accessories (signature bandanas, luxe vegan-leather collars, bows and seasonal holiday pieces) designed with the modern dog mom in mind! Perfect for pet parents who love to spoil their pup — adorable, high-quality stocking stuffers for animal lovers!

Mountain Moverz

Casual lifestyle apparel and accessories — graphic tees, sweatshirts, hats, and lightweight jewelry with outdoorsy and uplifting themes created by a family-run brand. Great for gift recipients who love cozy, mission-driven apparel or outdoor vibes!

Simple Heart Co

“Cool mom” apparel and accessories — tees, crewnecks, sweatshirts and hats with playful motherhood-forward designs and community vibes. A perfect, on-trend gift for new moms or mom friends who’ll appreciate comfy, relatable merch!

Hayes + Hudson

Delicate, affordable jewelry and small accessories — chokers, dainty necklaces, studs and seasonal pieces. Perfect for gift exchanges or as a thoughtful, budget-friendly jewelry present that still feels special!

Tiffany's Wreath Co.

Handcrafted, luxury wreaths and garlands featuring richly detailed botanicals and timeless holiday styling. These wreaths are a standout for anyone who loves festive décor or hosting — especially if you want something a bit elevated beyond typical holiday trimmings!